双 11 数据大屏

01 · ABOUT

项目概览

在实时数据准确性的基础上，建立一套可快速生产、动态适配并支持全国传播的双 11 大屏内容系统。

项目职责: 视觉策略 / 大屏体验 / AI 工作流
内容范围: 实时数据 / 消费趋势 / 供应链 / AI 应用
交付形态: 主屏、辅屏、31 省市动态内容
应用场景: 园区大屏 / 直播报道 / 社交传播

02 · PROJECT HIGHLIGHTS

项目亮点

AI 资产提效

建立稳定的生成提示词与资产筛选机制，批量生产城市、建筑与业务场景素材。

AI 生成覆盖率

多屏内容生产

用统一视觉语言适配主屏、侧屏、拍照屏与全国城市动态内容。

省市内容覆盖

规范工作流程

将需求梳理、视觉生成、数据校验和视频制作串联成可复制 SOP。

设计产出提升

03 · AI VISUAL SYSTEM

AI 视觉设计体系

① 城市地标数字化

将真实地标转化为数字资产

② 科技未来风格统一

统一霓虹蓝紫视觉语言

③ 数据可视化融合

实现数据与场景的一体化表达

④ 多场景快速复用

支持不同业务场景快速生成

04 · AI WORKFLOW

AI 工作流

种子图反推结构化 Prompt

确认种子图，锁定光影 / 材质 / 风格基调
基于种子图反推结构化 Prompt 模板
结合具体业务语义需求，利用 Prompt 产出素材，对品牌元素及场景逻辑优化，产出 15 块核心大屏

Prompt 结构

[主体对象] + [材质/光影描述] + [风格融合关键词] + [构图/背景要求] + [技术参数]

变量取值

{地标名称}: 如：滕王阁、黄鹤楼、大雁塔、东方明珠、故宫角楼等
{主色调}: 可选：blue/purple, red/gold, green/cyan, pink/orange 等（建议每省配色不同）
{材质关键词}: translucent crystal, glowing acrylic, neon glass, luminous resin
{风格融合}: cyberpunk meets classical Chinese architecture / futuristic heritage / digital relic
{背景}: isolated on pure black background / floating in void / minimal dark space
{输出规格}: --ar 1:1 --v 6.0 --q 2（根据平台调整）

多维表格批量生产

AI 筛选 31 省市代表性地标及元素
将结构化 Prompt 解构为多维表格变量参数
结合具体业务语义需求，利用 Prompt 产出素材，对品牌元素及场景逻辑优化，产出 15 块核心大屏

31 省市代表地标与 Prompt 变量参数表
序号	地区分类	31 省市	代表建筑	主体对象	配色	材质
1	直辖市	北京市	天坛	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
2			鸟巢	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
3			八达岭长城	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
4		上海市	东方明珠/陆家嘴三件套	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
5			外滩建筑群	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
6			上海中心大厦	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
7		天津市	天津之眼（永乐桥摩天轮）	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
8		天津市	解放桥/世纪钟	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
9		重庆市	洪崖洞	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
10		重庆市	解放碑	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
11	华北地区	河北省	承德避暑山庄	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
12			山海关	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
13			赵州桥	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
14		山西省	平遥古城	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
15		内蒙古自治区	呼伦贝尔草原蒙古包	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
16	东北地区	辽宁省	沈阳故宫（大政殿）	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
17			大连星海广场	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
18			大连贝壳博物馆	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
19		吉林省	伪满皇宫博物院	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
20		吉林省	长春一汽	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
21		黑龙江省	圣索菲亚教堂	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
22			哈尔滨中央大街	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
23			冰雪大世界	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
24	华东地区	江苏省	拙政园	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
25		江苏省	苏州金鸡湖东方之门	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
26		浙江省	西湖雷峰塔	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
27			三潭印月	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic
28			杭州奥体中心	A translucent glass miniature of the landmark	rendered in blue and purple neon light	made from illuminated crystal and acrylic